XXXX Beer or
Fourex Beer
I cant believe I'm
reduced to blogging about beer.
Beer is not my tipple of choice, I prefer a cheeky Merlot or a nice mellow Cabernet Savignon.
We have many
fabulous wines here in Australia but we are known for our Beer.
Some of our beer
infamy is negative, in fact because we have such a problem with alcohol consumption in this country, beer has been much maligned. The ugly Australian is a beer fueled yobbo
usually gatecrashing the German Beer Festivals – Bali has it's fair
share of idiots also fueled by beer (amongst other things) and here
as well, our pubs and clubs are full of beer swilling pigs who do not
know how to have a drink without getting smashed.
But, I'm here to
try to garner some pride in our beer making skills not mock the
drinkers of it. Besides, there aren't many Aussie Icons starting with
X let me tell you.
Most of the States
of Australia have their own favourite brand of beer and usually,
there is friendly rivalry amongst imbibers as to which state makes
the best one. NSW drinkers prefer Tooheys or Reschs, South Australia
– Coopers, Tasmania – Cascade in the South and Boags in the
North, Victoria – Carlton Draught, Victoria Bitter (VB) &
Melbourne Bitter, Western Australia – Swan.
Fourex is a brand
of beer made in Queensland, also very popular in Queensland. (just
not anywhere else)
There are even
different varieties:
XXXX Bitter, the
original. A pale full flavoured lager. 4.6% alcohol
XXXX Gold, a mid
strength lager with 3.5% alcohol and is also lower in carbs than XXXX
Bitter.
XXXX Light, a full
flavoured, light alcohol content. 2.3% alcohol
XXXX Summer Bright
Lager. (who came up with that one?) a full strength, low carb beer.
4.2% alcohol.
As with all beer
in Australia, it is drunk ice cold with a minimal head (froth on
top).
One thing I do
remember about Fourex was an advertisement campaign from around the
late 1980's which featured the line ...... “Australians wouldn't give a
XXXX for anything else”
if this ad was shown on a TV in our local, most of the patrons would chant
“Australians wouldn't give a XXXX for Fourex”
And the Ad Execs couldn't see that coming?
if this ad was shown on a TV in our local, most of the patrons would chant
“Australians wouldn't give a XXXX for Fourex”
And the Ad Execs couldn't see that coming?

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